Get Up and Go!

Dairy Farm in Hong Kong currently have a new objective to create new private label (category specific) brands that are more relevant to consumer need states. They want these brands to look more appealing and less like private label, in order to compete with national brands. They aim to offer better value for money and in turn drive sales.

What better way to start the day than with Sun Harvest's wholesome range of products. Packed full of tasty goodness to delight the whole family.

We were asked to look at their range of cereals which included oats and low fat flakes. All the designs had to represent their core idea of wholesome goodness from the start.

Our solution uses rich colours and delicious food shots to create great shelf impact across the range. The oats packs integrate the existing brand identity into the bowl, whilst the flakes take on their own personality through the use of a playful sub-brand.