The Little Red Dot

Redmart is one of the largest online supermarkets in Singapore. They offer low everyday prices and great deals.

Singapore is often referred to as 'the little red dot' as the country appears as small as a dot on a world map.

We were asked to help communicate their approach of delivering happiness and extend their range of private label packaging.

We had a lot of fun with this brief. Keeping the idea of the 'little red dot' was a must, but we managed to inject a sense of playfulness with each pack. Hand drawn illustration added a relaxed and joyful feel, and each one has it's own cheeky personality. The copywriting was also very important in 'delivering happiness' to the consumer. Phrases such as 'have a rice day' for the rice pack and 'flower power' for the flour for example creates that smile in the mind.

"It's been a real pleasure working with Love Mondays. They are always prompt with their designs and very innovative. They just get what RedMart is all about and capture the essence of the brief. They push the boundaries and make our designs fun but with the serious message we want to convey. We always look forward to receiving their concepts and it always puts a smile on our faces."

Nupur Agrawal - Private Label Development Manager, RedMart Limited (Singapore).