Jolly Good Fun

Dairy Farm in Hong Kong currently have a new objective to create new private label (category specific) brands that are more relevant to consumer need states. They want these brands to look more appealing and less like private label, in order to compete with national brands. They aim to offer better value for money and in turn drive sales.

Jolly Tots is a brand by Dairy Farm (Hong Kong) targeted for babies aged 0-2 years. It includes both clothes and baby accessories. The existing branding was too busy, not approachable enough and lacked impact on shelf.

We started by creating a more single minded and bold brand identity. We then introduced a more modern family of animals that were brought to life on packaging and point of sale.

The result is a much more engaging brand, which has led us to designing their new range of diapers and baby wipes. More to come soon...

Our designs for Jolly Tots diapers and baby wipes are still in development, but here's a sneaky peak at some early concepts that didn't make the cut...